Sportswear giant adidas is facing embarrassment after it misspelled the name of Colombia in football promotional images. Social media users mocked the spelling of the South American country’s name as “Columbia”. Users posted images apparently taken from sports store promotional material in recent days. The marketing images, made for the Copa America tournament by the German company, feature stars such as Real Madrid’s James Rodriguez.
Seriously, @adidasfootball – IT’S COLOMBIA, not Columbia! Colossal mistake for such a brand. Unacceptable.
Eña Ossa-Eslait , on Twitter
Another said: “Someone please tell @Adidas that they misspelled Colombia in their entire campaign… #ItsColombiaNotColumbia." The blunder was also described on Twitter as an "epic mistake”. However, Colombia’s football team appears to have taken the controversy in its stride. Colombia beat Paraguay 2-1 on Tuesday night to progress to the Copa America quarter-finals. Adidas did not immediately respond to a request for comment.