Clinton expected to announce presidential run this weekend

Hillary Clinton is expected to announce her campaign for the Democratic presidential nomination in 2016 with a video and a social media push on Sunday, sources close to her told multiple media outlets. Following the announcement, the former secretary of state will travel to the key primary states of Iowa and New Hampshire, said the source, who is close to Clinton.

She’s expected to make her intention to run known on Sunday.

Source close to Hillary Clinton

In her previous presidential run in 2008, Clinton lost to Barack Obama, in part because of the Obama campaign’s clever use of social media to draw attention to his candidacy and raise huge sums through small donations. Her campaign is expected to concentrate on making the 67-year-old former first lady relatable to ordinary Americans. Clinton spent four years jetting to foreign capitals as Obama’s first-term secretary of state but has had limited day-to-day contact with everyday Americans. Clinton, the wife of former President Bill Clinton, is the overwhelming favorite for the Democratic nomination, and no other major Democratic figure has stepped forward to challenge her, although former Maryland Gov. Martin O'Malley has made moves toward a possible campaign.