Facebook’s ‘like’ button gets 'angry’ and 'sad’ as friends

After more than a year in development, Facebook’s expanded Like button “reactions” are now coming to a News Feed near you. For the first time, you’ll be able to react to friends’ posts with something other than a gesture of pure positivity. Long press on the Like button and you’ll now see “love,” “haha,” “wow,” “sad,” and “angry,” and posts will now show the mix of reactions they’ve received.

We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel.

Product manager Sammi Krug

And while there’s no “dislike” button, as some users have long requested, Facebook says the new mix of reactions has proven popular with users during testing in Spain and Ireland. The company will also use “Reactions” to track user behavior and for ad delivery. It’s launching today on iOS, Android, and the Web.

Facebook reactions