Gonna go her way: Kravitz joining Katy Perry at Super Bowl halftime show

The Grammy award winner will be Katy Perry’s “special guest” during the game’s halftime show, the pop star announced during halftime of Saturday’s New England Patriots-Baltimore Ravens game. Perry told NBC’s Willie Geist that performing alongside the 50-year-old guitarist would make her more “cool,” but did not give any hints at to which songs the pair might perform during the game, the most-watched U.S. sporting and television event. Perry joins the likes of Madonna, Beyonce and Prince to perform at the NFL’s Super Bowl halftime show, which regularly attracts more viewers than the average for the championship game itself.

He’s the coolest!

Katy Perry, on Lenny Kravitz

The announcement seems to signal a new shift the NFL is taking for its Super Bowl entertainment. Having cycled through almost every old rock group or pop icon that can support a show on name recognition alone, the league is turning toward younger acts and propping them up with older names that might draw in additional demographics.

Lenny Kravitz Entertainment