Instagram gets new ‘vibrant and diverse’ logo - and reaction is mixed

Instagram has launched a new logo - and some users aren’t happy. The photo-sharing app, which has 400 million monthly users, has ditched its retro logo in favour of a bright, multi-coloured design. Instagram announced its new-look symbol and app with a 54-second video. Its website said: “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more - a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”

I actually hid my instagram app in a folder because the old logo was so ugly. #truestory Love love love the new one!

Instagram user @angelarines

Instagram is the fifth biggest social media site in the UK with 15 million users, according to Some users took to Twitter to vent their distaste. One, @george_mckillop, wrote: “The new Instagram logo looks like something I’d have made in year 7 ICT." Another, @MOGirlProbs, posted: "The new Instagram logo looks like a rejected starburst flavour." ‏@jamricuk tweeted: "So gutted with this new logo! Preferred the retro one so much more! This just looks cheap.”