To the horror of dieticians and amusement of social media users, fastfood giant KFC has began selling a hotdog wrapped in fried chicken instead of bread and covered in cheese sauce. The “Double Down Dog”, only available in the Philippines, seeks to exploit locals’ love for hotdogs and fried chicken, KFC Philippines marketing director Errol Magdato said. He shrugged off the ridicule heaped on the locally-developed product, saying that in terms of calories it was “basically the same or slightly less than” a double cheeseburger and that it has had good feedback from customers.
We know that Filipinos are very adventurous when it comes to food and we know how much we love hotdogs.
Errol Magdato, KFC Philippines marketing director
Vegan cook Marie Gonzalez, who runs a gourmet food company in Manila, described the Double Down Dog as “disgusting”. “An all-meat sandwich is just feeding the illnesses: gout, diabetes and heart disease,” she said. “It’s sad that this is sort of a reflection of what the fastfood industry is. There are no plans to market the product outside the Philippines, but it has spread beyond the country’s borders on social media. News website Mashable described it as a “food travesty”, while the pop culture website Uproxx called it “KFC’s latest fast food abomination”. “Thank you, Satan for designing the Double Down Dog,” read one Twitter post.