Liam Neeson has a very particular set of skills when it comes to advertising

Ad executives looking for a celebrity to endorse their product can’t do much better than actor Liam Neeson. That’s the conclusion of the Nielsen Co., which looked at celebrities who made commercials during the first three months of the year and ranked them in a calculation that takes into account likability, public awareness, influence and other factors. Its first “N-Scores” were released Tuesday. Neeson and Pierce Brosnan had identical scores of 94, although Neeson was judged to have a greater influence in getting products sold.

What do they buy? Where do they shop? What do they watch?

Chad Dreas, Nielsen’s managing director of media analytics, describing the details Nielsen intends to sell

Neeson, who has been featured in an ad for Supercell games, is viewed positively by 85 percent of Americans who know him, Nielsen said. Brosnan and Matthew McConaughey, both featured in car commercials recently, also scored well in Nielsen’s measurement. Other celebs with recent ads who scored well in Nielsen’s measurement were Jennifer Garner, Natalie Portman, Sofia Vergara, Jim Parsons, Dennis Haysbert and J.K. Simmons.

Celebrity liam neeson