Mattress shop apologises after stoking backlash with ad mocking 9/11 attacks

A mattress shop has apologised after provoking an online storm with an advert mocking the 9/11 atrocities to promote its “Twin Tower Sale”. Miracle Mattress was inundated with complaints after putting the 20-second clip on its Facebook page. In the now-deleted ad, shop manager Cherise Bonanno says: “What better way to remember 9/11 than with a Twin Tower sale? Right now you can get any sized mattress for a twin price” After her sales pitch, two men are then “thrown back” into the two stacks of mattresses, raped in an American flag, causing them to fall over. The shop later apologised saying: “Our intentions were not to hurt anyone at all.“

I find it hard to believe you knew anyone or any of your employees knew anyone who lost their lives in 9/11! If that were the case they would have been so disgusted with your commercial that it would have never seen the light of day! You should be ashamed!

Facebook user Evelyn Sainz Jauregui

Mike Bonanno, owner of the shop in San Antonio, Texas, said the video was posted without his knowledge or approval. He also promised a review of the company’s marketing and promotional material. Although the advert was taken down, the company left open the comment stream to allow customers to vent their anger. In a statement online, Mr Bonanno said: “I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives.”

There will never be an appropriate time to mock 9/11, and to do it to promote mattress sales?! Are you kidding me? Have some self respect

Another Facebook user