Mon dieu! Burger hot on ham baguette in France

It’s enough to make any self-respecting French gourmet spit out his lunch with disgust: a new report published Thursday showed the French are chomping nearly as many burgers as their cherished ham baguette. The “jambon beurre” (ham and butter), a staple of the French diet for centuries, is fast losing ground in the fast-food market to the burger, according to the report by food marketing group Gira Conseil.

Burger-mania is far from being over in France.

Gira Conseil boss Bernard Boutboul

The ham sandwich is still selling like hot cakes — with 1.28 billion guzzled last year. But the burger is catching up, with 1.07 billion eaten last year, a rise of 10 percent compared to the previous year. And if the current trend continues, it will soon be the most popular sandwich in France, as consumption of the “jambon beurre” was up only three percent this year.

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