New lottery tickets come with a side of bacon scent

New Hampshire’s new scratch-and-sniff lottery ticket is off to a sizzling start. The $1 bacon-scented tickets with a top prize of $1,000 hit the market in January. Lottery officials went with a conservative print run just in case they were a bust but now expect the tickets to sell out within three months. Sales are far outpacing other $1 scratch tickets, some of which have been for sale for as long as eight months. New Hampshire isn’t the first state to have a bacon-themed lottery ticket, or the first to have a scratch-and-sniff ticket. But it’s apparently the first to combine the two. Colorado lottery officials say their scratch-and-sniff offerings — coffee, chocolate and bouquet — from a few years ago were among their worst sellers, but Kelley-Jaye Rosberg, games manager for the New Hampshire Lottery, says bacon’s pop culture cachet sets it apart.

Everybody likes bacon, and people who don’t like bacon are almost afraid to admit it.

Kelley-Jaye Rosberg, games manager for the New Hampshire Lottery

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