Samsung has revealed the latest incarnation of its highly popular Galaxy phone. Two new models of the S7 phone, one with a 5.1ins (13cm) screen and the other with a curved 5.5ins (14cm) screen, and both of them waterproof, were unveiled at Mobile World Congress in Barcelona. The flagship handset’s new features also include a microSD slot to expand memory for pictures and other media, and an improved camera. But some analysts were lukewarm about Samsung’s offerings, saying they only featured incremental upgrades.
It’s an honour to be part of this great company as we take the next big step forward to get us to the new experiences.
Samsung’s mobile phone chief, Koh Diong Jin
Samsung’s mobile phone chief, Koh Diong Jin, introduced the new phone models and spoke of the tech giant’s values, saying they were “challenging, collaborating and improving”. Despite the fanfare surrounding the launch, Galaxy S7 models have no fundamentally new features and investors and analysts expect growth to slow at Samsung, in line with the smartphone market.Last month, the company revealed a 19% decline in annual net profits - with rivals eating into its share of the smartphone market. Meanwhile, Facebook announced a new partnership with Samsung designed to promote the use of virtual reality on the social network.