Serena serves up NY fashion smash after shock US Open defeat

Serena Williams put a brave face on her shock US Open defeat, unveiling her latest fashion collection in New York with Anna Wintour and rumored boyfriend Drake in the front row. The tennis ace, whose dreams of winning a calendar-year Grand Slam were shattered in the US Open semi-finals at Flushing Meadows, looked beautiful in black and gave a bashful smile to cheering fans at the end of the show. Using the same Hell’s Kitchen venue where Donatella Versace hosted Rihanna and Naomi Campbell at a celebrity-studded party last season, Williams presented 23 looks - all available for immediate purchase online.

Serena Williams. Show! Fabulous fringe. Who wants fringe! I have four Prada fringe full on leather coats.

Vogue’s contributing editor Andre Talley

The Serena Williams Signature Statement for retailer HSN was practical, comfortable, affordable and infused with the relaxed, everyday casual vibe one would expect from a sportswoman with a keen eye for style. Away from the clothes, the buzz was all about Drake and Williams’s relationship status after the Canadian rapper kissed Williams’s hand backstage and she used some of his music to accompany the models down the runway. Wintour - the editor-in-chief of Vogue, powerful arbiter of style and huge tennis fan - chatted in the front row to Drake and model-of-the-moment Gigi Hadid.

Throughout my life, I’ve always believed in pushing boundaries.

fashion collection in New York with Anna Wintour