Sneak peeks: Hidden bra camera promotes breast cancer awareness

An hilarious video, which has now been viewed more than a million times, has been uploaded to the Nestlé Fitness YouTube page with the hashtag “CheckYourSelfie.” It depicts just how many wandering eyeballs are drawn to women’s breasts in a day. The actress in the video is equipped with a hidden camera that is disguised as a button on her bra, and she walks around London for a day running errands, taking meetings, getting coffee, etc. A counter tallies the glances her breasts attract throughout the day

Your breasts are checked out every day. So, when was the last time you checked your own?’

Message at the end of the video

Nestlé Fitness says it hopes to remind women that since other people are constantly checking out their breasts, they should take the time to check their own with regular breast exams. This is not Nestlé’s first video campaign for breast cancer awareness. Last year, it released a video that featured another bra that sent out tweets every time it is was unclasped.

Odd News bra cam