Ultimate diving machine: BMW boss faints at motor show press conference

It’s one way of making a lasting impression. BMW’s new chief executive Harald Krueger fainted Tuesday during a press briefing at the IAA auto show in Frankfurt, forcing the German carmaker to halt the presentation. The 49-year-old Krueger, who has headed BMW since May, was speaking to reporters at the company’s exhibit at the show when he apparently felt dizzy and collapsed. He was helped away by two bodyguards.

His condition is not worrisome, they’ve ruled out anything serious.

BMW spokesman Maximilian Schoeberl

In a brief statement BMW said the CEO had a dizzy spell and that he had not been feeling well in the morning after returning from a trip abroad. A company spokesman at the auto show a short while later said Krueger was feeling better but that he had cancelled all his meetings scheduled for Tuesday and returned to his home. The IAA auto show opened Tuesday for a press tour.

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