Zut alors: Baguette being replaced by burger as France’s favourite fast food

It’s enough to make any self-respecting French gourmet spit out his lunch with disgust: A new report published has showed the French are chomping nearly as many burgers as their cherished ham baguette. The “jambon beurre”, a staple of the French diet for centuries, is fast losing ground in the fast-food market to the American snack, according to the report by food marketing group Gira Conseil.

Burger-mania is far from being over in France.

Gira Conseil boss Bernard Boutboul

The ham sandwich is still selling like hot cakes - with 1.28 billion guzzled last year. But the burger is catching up, with 1.07 billion consumed, a rise of 10% compared to the previous year. And if the current trend continues, it will soon be the most popular sandwich in France, as consumption of the “jambon beurre” was up only 3%.

Odd News