A crinkly plate, designed with ridges that cunningly reduce the amount of food it holds, may be heading for the market to help people concerned about their weight to eat less. The plate is the brainchild of a Latvian graphic designer, Nauris Cinovics, from the Art Academy of Latvia, who is working with a Latvian government agency to develop the idea and hopes to trial it soon. It may look like just another arty designer plate, but it is intended to play tricks with the mind.
My idea is to make food appear bigger than it is. If you make the plate three-dimensional [with the ridges and troughs] it actually looks like there is the same amount of food as on a normal plate – but there is less of it.
Nauris Cinovics, the Art Academy of Latvia.
The plate will be made of clear glass and could turn eating dinner into a more complex and longer process than it is usually for most of us. Negotiating the folds in the glass where pieces of fish or stray carrots may lurk will slow down the speed with which people get through their meal. Cinovics has also designed heavy cutlery, with the idea of making eating more of a labour – that therefore lasts longer. His knife, fork and spoon weigh 1.3kg each. “We tested this and it took 11 minutes to finish a meal with this cutlery rather than seven minutes,” he said.
Our brain takes at least 20 minutes to receive the message that we should feel full, so if we eat really fast we think we need more food – if we eat slowly the message gets through sooner so we eat less.