During his headline interview at the WSJD Live Conference on Monday evening, Apple CEO Tim Cook revealed that the decision to ax the click wheel iPod six weeks before its 13th birthday came down to parts. Although the iPod’s days had been numbered since the launch of the first iPhone in 2007, the device is loved by many, particularly those with large record collections and those who spend a lot of time traveling.
We would have to make a whole new product … the engineering work to do that would be massive.
Apple CEO Tim Cook
Apple pioneered the digital music market with iTunes, but a recent report further indicates sales are sliding. In its annual report, officially filed with the Securities and Exchange Commission this week, Apple admits what a number of publications have been claiming for some time, that sales of digital downloads are falling rapidly. The company is expected to incorporate its Beats acquisition into a seriously revamped iTunes Store that is expected to launch in early 2015.