Bob Marley’s name is now attached to a brand of pot

The Reggae icon is teaming with a US-based private equity to launch the first global cannabis brand, to be called Marley Natural. This marks the first time the family’s name is adorning packages of cannabis products. These range from strains similar to those Bob may have smoked in his homeland Jamaica to concentrates, oils and infused lotions sold in countries and U.S. states that have taken steps to decriminalize and legalize pot use and sales. The Marley Natural brand will likely be seen on cannabis and other products and accessories by late 2015 under the 30-year global licensing arrangement struck between the family and Privateer Holdings.

He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity.

Cedella Marley, Bob’s daughter, in a statement

Marijuana is still illegal under federal law—and in most countries—but some states and countries have decriminalized it to varying degrees. The agreement came weeks after two U.S. states voted to legalize marijuana for recreational use in systems that would usher in retail shops similar to those already operating in Colorado and Washington state.