Cronut domination: Sweet treat to go worldwide

Dominique Ansel, whose Cronut hybrid of a doughnut and croissant caused a food sensation two years ago, is expanding on his success with new shops in New York and Tokyo and customised desserts. His New York shop, Dominique Ansel Kitchen, is set to offer desserts to order – the store will offer stations, each with its own chef finishing a few desserts. His new Tokyo store will be home to “pastries that explore the Japanese culture”.

You won’t be able to get it anywhere else.

Dominique Ansel, on the desserts in his Tokyo location

As far as cronuts go, Ansel says that he tries to keep his most famed creation fun and exciting, and that it’s opened the door to new and exciting things. Most importantly, it’s allowed people to have an emotional connection to food.

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