Dunking and twisting forbidden as ‘sophisticated’ Oreo Thins are launched

Oreos are getting a skinny new look, and its maker says the new cookie is a “sophisticated” snack for grown-ups that isn’t meant to be twisted or dunked. Mondelez International says it will add Oreo Thins to its permanent line-up in the US starting next week. The cookies look like regular Oreos and have a similar cookie-to-filling ratio, except that they’re slimmer. And since they’re for adults, Oreo says they weren’t designed to be twisted open or dunked. That’s even though about half of customers pull apart regular Oreos before eating them, according to the company.

If people want to do that, it’s clearly up to them

Janda Lukin, Oreo director approves dunking

Explaining what exactly made them more grown-up, Oreo director Janda Lukin said that if regular Oreos are like pancakes, then Oreo Thins would be like crepes. Despite having fewer calories per serving, Mondelez says the new cookies aren’t meant to be a diet snack. Although the original Oreos started in the US in 1912, Americans won’t be the first to taste the Thins. The slimmer cookies were rolled out last year in China to address the company’s tumbling cookie sales in the country. Lukin said the slimmer cookies helped win back “lapsed users” in China, or younger women who wanted something that wasn’t quite as rich. In the first eight months, she said Oreo Thins generated $40 million in sales.

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