Emperor strikes back: Swiss firm to put Napoleon’s DNA in watches

Napoleon’s admirers will be able to carry his DNA on their wrists after a Swiss company announced Tuesday its plans to sell watches containing a fragment of the emperor’s hair. Half-millimetre slices of his locks will be placed inside a limited series of some 500 watches that are to bear the likeness of Napoleon, said Viviane de Witt, CEO of De Witt watchmakers, told AFP. The hair was part of a 1,000-piece trove of Napoleon memorabilia belonging to the royal family of Monaco, which fetched jaw-dropping prices during an auction in mid-November near Paris.

Napoleon was already quite idolised while he was alive, when he got his hair cut people picked it up and kept it.

Viviane de Witt, CEO of De Witt watchmakers

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