Google tries to turn a minus into a plus with relaunch of social network

After slowly dismantling its struggling social network, the company is relaunching Google+ with a new look and an emphasis on ways to join interest groups, called “Communities,” and group posts by topics, called “Collections”. Google says that the new site is much simpler and geared towards helping people connect with other like-minded users and discover content about their interests. “Collections let you immerse yourself in content about topics like surfing or tiny tilt-shift photography scenes,” product manager Luke Wroblewski writes on Google Plus.

We’ve spent lots of time talking to people who are passionate about Google+. We visited them in their homes, we invited them into early testing communities and we learned more about how and why they use Google+.

Google writes…

Bradley Horowitz, the man leading the social network, told TechCrunch that Google+ relaunch is essentially the company ripping the social network down and then building it back up. Launched in 2011, Google+ technically has over 2 billion users – since everyone with a Google account automatically gets their own page on the social network. However, in April it was estimated by Stone Temple that as much as 90% of its users have never posted anything on the platform.

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