Google X boss says company should have curbed Glass hype

Google Inc. was wrong to let expectations about its Glass wearable gadget get overheated, the head of the Google X research lab said on Tuesday. The Internet company did not do enough to make clear that the $1,500 computer that mounts to a pair of eyeglasses was merely a prototype and not a finished product, Google’s Astro Teller said during a talk at the South by Southwest Interactive conference in Austin. Google stopped selling Glass to consumers earlier this year, noting that it was time for a “pause” and a strategy “reset.” The company still sells Glass to businesses.

We allowed and sometimes even encouraged too much attention for the program.

Astro Teller, whose official title at Google is Captain of Moonshots

The device was greeted with enthusiasm among tech aficionados when it was first unveiled in 2012. But Glass, which allows users to access e-mail messages on its eye-level screen and to record video with a tiny camera, quickly ran into problems. Some mocked its awkward appearance, while others expressed concern it could be used to make video recordings surreptitiously. Teller said the “bumps and scrapes” the company experienced with Glass were “absolutely critical for informing the future of Glass and wearables in general.”