LG flex their muscles by getting a curved smartphone on the market

LG Electronics will start selling a new curved smartphone next week in its latest effort to bring the curve to a mass market. The South Korean company said today that the G Flex 2 will be launched locally on January 30 and overseas in coming months. Curved screens are a way of differentiating high smartphones that have come to share many similar features such as high resolution displays and powerful cameras.

With the G Flex2 we have refined the curved form factor, staying true to our philosophy of innovation for a better life.

Juno Cho , President and CEO of LG Electronics

When LG released its first version of a curved smartphone in 2013, it was a niche product. The latest model shows LG is targeting a bigger market. LG’s hometown rival Samsung Electronics is also experimenting with curved screens. Last year, Samsung released the Galaxy Note 4 Edge, which has a screen on its curved edge that displays information. LG did not give a sales target but executive vice president Cho Sung-ha said the company expects sales of the G Flex 2 to be higher than its predecessor.

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