Luxury line: Lamborghini unveils new smartphone with £3,950 pricetag

For those who feel their mobile phone does not turn enough heads, the new Tonino Lamborghini Mobile may be of interest. The stainless steel-and-leather handset was launched on Monday ahead of the Consumer Electronics Show in Las Vegas and retails for a cool £3,950 – shipping included. Despite an uncertain economy and declining prices for mobile devices, the Italian-based company says it may be unable to meet demand. The phone sells as an unlocked device accepting dual SIM cards for international travel, has a five-inch high-definition display, 20 megapixel camera and can connect to mobile networks around the world.

Luxury is not a need, but it is a way to stand out. We provide technology as well as luxury. We are not after volume.

Bob Hatefi, chief executive at Lamborghini Mobile, a company formed by the son of famed auto designer Ferruccio Lamborghini

The company is not related to Lamborghini automobiles, which are now produced by a division of Volkswagen, but was created by Tonino Lamborghini, the son of the famed auto designer Ferruccio Lamborghini. The company also makes headphones and other audio products, and an earlier smartphone selling for around £2,600.