New watch proves Apple ‘understands fashion’

The much anticipated Apple Watch unveiled in San Francisco yesterday is already earning points with reviewers who praise not only its tech abilities, but also its fashion appeal. The Apple Watch sport will start at £299 for the smaller, 38-mm model and go up to £13,500 for Apple Watch Edition. The different versions of the watch feature different materials for the case: the Edition version comes in 18-karat yellow or rose gold, for instance.

We buy watches not just to tell the time; we buy them because we want people to notice them. We want them to notice our fashion sense and that is something I think Apple truly understands. They’ve worked to give us so many different choices.

Chief Correspondent for Mashable, Lance Ulanoff

The watch will track exercise, remind wearers of events with a tap on the wrist, and make calls through the tethered phone, since the watch has a built in speaker and microphone. Apple will begin selling its new watch in stores on 24 April; pre-orders will start on 10 April.

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