No more Nokia: Microsoft drops Finnish name from smartphones

Microsoft has announced it will drop the Nokia name from its Lumia smartphones, a rebranding that follows the acquisition earlier this year of the Finnish group’s handset division. The rebranding is “a natural progression as all devices that once came from Nokia now come from Microsoft,” said Tuula Rytila, senior vice president of marketing for phones at Microsoft.

Lumia is now part of a compelling family of Microsoft products like Xbox, Windows and Surface along with a range of services such as Skype, Office and Bing.

Tuula Rytila, Microsoft senior VP

In an interview on the Nokia conversations blog, Rytila said there was no specific timetable announced but that “we are looking forward to unveiling a Microsoft Lumia device soon.” Microsoft will keep the Nokia for entry-level phones, such as the Nokia 130, under a license agreement between the companies.

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