Troubled Twitter is trying to halt a talent brain drain by giving employees bonuses of up to $200,000 to each staff member. The social media company has been offering stock packages to workers across the company - ranging from high-level executives to junior employees. The payments range from $50,000 to $200,000 as an incentive for employees to stay for another six months to a year. But the perks pale by comparison with a recent pay deal for three top executives at the company, who were given a combined $55.4m pay rise in a restructure.
Developing, retaining, and recruiting top talent is critical to Twitter’s business success and building shareholder value
Twitter statement
Other struggling Silicon Valley companies have made similar moves to keep staff sweet, with the likes of LinkedIn also beefing up employee equity packages. When Twitter founder Jack Dorsey returned to the helm of the company he promised to give a third of his stock to the company’s employee equity pool. That still needs to be approved by shareholders and is separate to the latest round of employee incentive payments. Mr Dorsey also cut 8% of staff in October last year as the company narrowed its focus.