Electric car startup Faraday Future has unveiled its futuristic prototype vehicle at the Consumer Electronics Show (CES) in Las Vegas. The company took the wraps off its Batmobile-style ‘FFZERO1’ model, which it hopes will help it compete against the likes of Tesla and reshape the auto sector. The company said it is aiming for an entirely new concept for vehicles with an emphasis on technology and personalisation, instead of adapting existing automotive systems.
We are redefining the very nature of cars and mobility.
Faraday Future senior vice president of research and engineering, Nick Sampson
The company’s senior vice president of research and engineering, Nick Sampson, said Faraday Future intends to move “very fast” on its plans, and has already announced a $1 billion factory to be built near Las Vegas. In just 18 months since its founding, the company - which is get to get a vehicle on the road - has 750 employees and intends to produce its first car within two years. While Faraday Future has often been compared with Tesla, Sampson said he does not see the company created by tech entrepreneur Elon Musk as a rival.
Tesla in some respects we should consider as our allies, not our competitors.