Smelling sweet: the Bulgarian deodorant that you eat

There are sprays, roll-ons and sticks. Now one Bulgarian candy-maker is offering a new kind of deodorant: in the form of delicious sweets. The owner of Alpi candy factory says his ‘Deo Perfume Candy’ can neutralise body odour and replace it with a lingering sweet scent for up to six hours, depending on a person’s size and how many sweets they have gobbled up. The sweets - which look like typical bonbons and are available in hard, chewy and even sugar-free versions - are based on research by Japanese scientists who found that a major component of rose oil, geraniol, was not broken down by the body but excreted through the skin.

It’s an old saying that true beauty comes from inside…. Why not from a candy?

Ventsislav Peychev, owner of Bulgaria’s small Alpi candy factory

Bulgaria, the European Union’s poorest country, is a major producer of rose oil, and Gernoil is a an antipode of garlic. Although the concept is not new, Peychev’s product is the only one on the market now after a Japanese manufacturer stopped making its Otoko Kaoru chewing gum based on the same idea. It’s already been awarded two prizes for innovation. The candy is selling for $5.98 a pack on, is already on sale in the United States, Asia and several European counties.