Great expectations: Apple to showcase major technology unveiling

The tech world on Wednesday will have its eyes on Apple, hoping for magic in the form of unexpected innovation. In trademark enigmatic style, Apple has provided little more than the time and place of the event. Analysts and industry insiders predict that Apple will unveil updated iPhones along with an Apple TV revamp that may signal a push into the online television-streaming sector, dominated by Netflix. An update to the iPhone lineup is considered a sure thing, since the company has a pattern of doing just that every September. There is weaker speculation that Apple could introduce a new, bigger iPad in what would be a break from the company’s tradition of revealing tablet news at a separate event in October.

They are finally revisiting their hobby, the Apple TV.

Forrester analyst Frank Gillett

Apple is expected to move 24 million next-gen Apple TVs in 2016, with the focus on gaming that would give the device the push it needs to be Apple’s next major hardware success story. Apple is dabbling with the idea of making online television programming, a move that would challenge such established players as Netflix and Amazon Prime, according to a recent report in show-business magazine Variety.

Technology Apple TV